The second–after your site gets published–to see how your site’s ranking ties into the keywords you’ve optimized it with. The first–before your site gets published–to check the viability of your chosen keywords. Step 7: Re-review your keywords using the Google keyword rankings tool to see how your chosen keywords fare in search as well as when stacked up against the competition.Īs you can see, there are two different ways to use your Google keyword ranking tool.Step 6: Build backlinks to your site using those keywords.
Step 4: Create internal links using them.Step 3: Optimize your content, metadata, and images with those keywords.Step 2: Analyze them with your Google keyword research tool.Step 1: Research and select your keywords.Here is how your initial selection of keywords, integration of them into your WordPress website, and review of them down the road should go:
A keyword research tool, however, will help clarify some of those questions and concerns you might have about the future success of your keywords or their past failures. There are a number of reasons why a keyword might not work well on your site. Or maybe the keyword just doesn’t appear enough on your site to make an impact. Maybe you’ve chosen a term that’s too popular and is near impossible to rank for unless you’re running a major retail site like Amazon. Perhaps it’s because the phrasing doesn’t align with what visitors are typing into search. Why Keywords Really Matter in On-Page SEOĬontent quality is important, obviously, but none of that matters if the keywords you’ve focused your pages and posts around just don’t work. In this case, you’ll need an SEO tool that checks Google keyword rankings. However, when you’re trying to assess the quality of the keywords you’ve chosen, you need an SEO tool that’s more specialized, as well as one that will help you determine later on–once your site has been running for awhile–where the site sits in search rankings. That’s what makes plugins like SmartCrawl essential to the content creation process when building WordPress sites. SEO tools generally focus on the quality of your content as a whole. So, if you don’t choose the right ones the first time around, you’ll have to revise later in order to communicate to search engines and visitors what your site is actually talking about. After all, you’re not just using keywords in blog post or page content, you’re using them in slugs, tags, and meta descriptions. It’s important to pick the right keywords when you first create a new website.
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