IntenCheck is a cloud-based text analysis platform that offers a sentiment analysis feature to analyze texts from social media posts, emails, and employee communication over any channel. The software may be available as part of a social media monitoring platform, a text analysis platform, or a Voice of The Customer (VOTC) platform. It uses various technologies such as machine learning, natural language processing, text analytics, and social analytics to perform sentiment analysis on large collections of text that may come from social media posts, online discussion groups, news portals, online reviews, etc. Sentiment analysis software is a type of social media analytics software. In this article, we will look at three free sentiment analysis tools (listed alphabetically). On such a platform, sentiment analysis can help uncover deep insights into the mind of followers and Twitter users in general.
And since Twitter boasts a large user base, 330 million monthly active users (as of 2019), who spend 26% more time engaging with ads than users of other social media platforms-it is a lucrative social media channel to advertise products, interact with customers, and generate leads. You can use sentiment analysis to test the effectiveness of your engagement strategy on social media, gauge the social sentiment toward your brand, or identify any negative sentiment. It helps tap into what people may be thinking, be it detecting lies on earning calls, checking employee sentiment following the COVID-19, or finding how your customers feel about new products ( full report available to Gartner clients only). Sentiment analysis is pervasive today, and for a good reason.
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